Mr. Ashok Mittal is the founder of Prest Loans (Lord Krishna Financial Services Limited), an RBI registered NBFC with MSME focused digital lending platform, headquartered at New Delhi. Prest Loans has been able to build a vast presence in Northern India, with around 40+ branches across 5 states, and is an expert in providing MSME loans, Micro LAPs, EV loans and Business loans in minimum time and dedicated relationship management owing to its founder and his strong vision. Mr. Mittal is a seasoned professional having a rich experience of more than 30 years in Capital and Commodities Market, Banking, Financial services and Foreign Exchange. He has been a part of a Harvard Business School executive program called “Managing and Transforming Professional Service Firms”. He is a gold medallist commerce graduate from M.D.S. University, Rajasthan and has done Masters in Banking Management (MBM) and CAIIB. He has worked in senior management positions in reputed financial services companies. He has also had the experience of working with Union Bank of India and UCO Bank. He has been a regular in business media channels for more than a decade now, providing strategic inputs while also having a strong presence & networking with print and electronic business media. He has conducted more than 200 public seminars on various financial services segments and has been an eminent speaker in many National Seminars of various organisations like PHD Chamber of commerce, FICCI, Assocham, exchanges and ICFAI to name a few. Mr. Mittal has also been awarded by eminent personalities like Mr. Pranab Mukherjee, Mr. Narendra Modi and Mr. Amit Shah. He is passionate about setting up and expanding businesses from scratch. In November 2022, he published his book titled “The Fintech Entrepreneur's Guide” which provides insights into how to construct a technological platform and craft a vision document.